Premiere Elle México Diseña

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The appointment was at 9am in the beautiful W Hotel in Mexico
City. With a delicious breakfast  followed by great opening speeches the highly anticipated premiere of the third season from Elle México Diseña  "Haute Couture en Blanc "  began.

Great breakfast and my Aries bag

Rossana Fuentes, editorial vice president from "Grupo expansion" gave the opening speech saying like Obama that "This is the year of México", not only in the political and economic scope but also in fashion, because there are lots of undiscovered talented designers in this country.

Afterwards went up to the podium the representative of E! entertainment television, tv chain responsible for transmitting the show.
He said that this platform has reached a level that could compete with international programs, which is something to be proud of.

Last but not least was Sara Galindo´s turn to take the microphone.
Elle magazine's fashion editor spoke about the growth this platform has seen through it´s seven editions. (We talk about the third season, because the last 3 editions have been transmitted on television) She also said there are always important characters to array the jury like Peter Somm, one of Michelle Obama's favourite designers, who will be guest judge at this years finale which will take place on June 15 in Acapulco and will be seen the 18 of July.

Episodes will be transmitted every thursday biweekly, but will repeat everyday until the next one is broadcast.
The first four chapters will show all the selection process around México, the fifth will be about the semifinal where Beatriz Calles, coordinator from México's fashion week was invited to deliberate upon the designs and the sixth and last episode is where the winner will be chosen from between 14 finalists

With Beatriz Calles coordinator from Fashion week Mexico

Sara Galindo looking stunning!

What are the prizes?
The winners will get the best prizes in universe.
The first place will of course  have his dress features on the cover of Elle México he will also get an internship in the design department of Massimo Dutti where he'll help to create the new collection and last, an all expenses paid trip to an exotic location to look for inspiration.
The second place will get a scholarship from Marangoni with accommodation and airfare included to study at this prestigious school in Milan or Paris.
The third place will get a scholarship from The Institute di Moda Burgo and will be able to study in Milan or Mexico.
All three will have the opportunity to perform at the Mercedes Benz FashionWeek México.

As you can see it isn't only a very good program, but it also helps Mexican talent to excel in the industry.
Elle Mexico is doing an excellent job and we shoul now support it.
Remember to tune E! Entertaintment televisión and watch Elle México Diseña on thursdays!
Good luck to all the finalists!

Thanks for stopping by...more great news coming soon .... :)
                                                                                                                                Roberta W.P.F

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