Welcome Aéropostale!
This is the year of Mexico!
Barack Obama said it, then Rossana Fuentes Berain the editorial vice president from Grupo Expansión said it again in the season premiere of EMD2013 and we've witnessed it all year.
Mexico is a key market within the global expansion strategy of many brands.
Therefore it was obvious that one of the most important American brands in the world came to our country at some point.
Still the Brand didn't start that way. Aéropostale was a pioneer airmail company in the 20's, reason why its first stores in 1987 had a traveling essence.
I was one of the lucky ones to be invited on Friday, July 26 to the most anticipated opening of the summer.
Amazing DJ's like Miguel Dix and Eduardo Rossell were responsible for turning on the lounge where all the guests, with great company, music, snacks and drinks, enjoyed the arrival of the store.
There were lots of people who even arrived at 6am to be among the first in line, do not doubt that some would have thought up in camp there.
Barack Obama said it, then Rossana Fuentes Berain the editorial vice president from Grupo Expansión said it again in the season premiere of EMD2013 and we've witnessed it all year.
Mexico is a key market within the global expansion strategy of many brands.
Therefore it was obvious that one of the most important American brands in the world came to our country at some point.
Aéropostale is famous and loved by teenager all over the world for its comfortable effortless chic clothing and accessories that allow us to look fresh, fun and very cool without doing too much.
I can tell for myself that when I want to look great for school my first option is my Aéropostale polo, a pair of jeans a sweater and a scarf to look cute, classy and stylish in minutes.Still the Brand didn't start that way. Aéropostale was a pioneer airmail company in the 20's, reason why its first stores in 1987 had a traveling essence.
Amazing DJ's like Miguel Dix and Eduardo Rossell were responsible for turning on the lounge where all the guests, with great company, music, snacks and drinks, enjoyed the arrival of the store.
There were lots of people who even arrived at 6am to be among the first in line, do not doubt that some would have thought up in camp there.
Tom Johnson CEO from the Brand and Stephen Patton Brand GM from Aéropostale Mexico gave the opening speech and then revealed the boutique which is adopting a new store concept inspired by the vintage lofts from the big apple.
Tom Johnson and Stephen Patton
Tom Johnson and me
As for this season's collections.
For girls there are many floral prints, over-sized blouses and peplum silhouettes.
What I liked the most were the denim options.
Flowers, flowers and more flowers
Skinny, rolled up, ripped or bootcut there's a great variaty of jeans to choose from.
For the guys the varsity jacket returns in shades like royal blue and burgundy along with striped cotton shirts and a variaty of jeans too.
You can find this collections not only in the boutique, but also in the Aéropostale corners at Liverpool.
I would like to thank Aéropostale México and Stephen Patton for the invitation as well as congratulate them for the grand opening.
I had a wonderful time!
Welcome Aéropostal!
Roberta W.P.F
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